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Executive Profile · 2026

Asif Ahmed Ali

Chief Executive Officer  ·  Technology Director

Strategic leader scaling software businesses through innovation, operational excellence, and a relentless focus on delivering measurable value for global clients.

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Years of Leadership
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Projects Delivered
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Global Clients

Executive Summary

A results-driven technology executive with over eight years of progressive leadership across software development, product strategy, and operations.

As founding CEO of MEXIL Software Solutions, I built and led a cross-functional team delivering enterprise solutions to clients across the United Kingdom, United States, Australia, and the Middle East. My work spans full-stack engineering, AI integration, fintech, real-estate platforms, healthcare, and recruiting technology — consistently shipping products that move business metrics.

I combine the technical depth of a senior engineer with the commercial instincts of a founder: comfortable in the boardroom and on the keyboard, equally focused on long-term vision and the execution that makes it real.

Since beginning as an independent freelancer in 2019, I have personally owned every client relationship across more than fifty engagements — from first conversation through scope, contract, delivery and renewal. Reading a room, articulating value, and earning the trust of founders and senior buyers is one of my most reliable commercial assets. The vast majority of prospects I speak to convert into clients, and most clients return for follow-on work or grow into multi-year partnerships — a pattern that has compounded into the bulk of MEXIL's revenue base today.

For three years I served as Head of IT at Hodinový Manžel, a multi-country handyman services group operating across the Czech Republic and Slovakia — starting as their contracted technology partner through MEXIL and being promoted to lead the in-house IT function end-to-end. The engagement gave me hands-on experience leading technology inside a non-technical, operations-heavy business across two European markets.

Alongside MEXIL, I co-founded micalls.com — a unified-communications and contact-centre platform built for SMBs and BPO operators. micalls combines a multi-tenant Asterisk PBX, Voipsun call-centre engine, and Meta's WhatsApp, Messenger and Omnichannel APIs into a single agent console, with IVR design, inbound and outbound campaigns, queue management, call recording, real-time analytics and first-class CRM integrations. It now serves a recurring-revenue customer base across multiple regions, and the venture has sharpened my instincts as both a product builder and a commercial operator.

Now seeking executive leadership opportunities — CEO, Director, or Head of Technology — with organisations that value strategic clarity, disciplined delivery, and a strong engineering culture.

How I Lead

Strategic Vision

Translating market signals into clear product roadmaps, investment priorities, and quarterly objectives the team can execute on with confidence.

Team Building

Recruiting, mentoring, and retaining engineering talent. Building remote-first cultures grounded in ownership, clarity, and high standards.

Client Partnership

Cultivating long-term relationships with founders and enterprise stakeholders. Most engagements convert into multi-year partnerships.

Operational Rigor

Instilling disciplined delivery — predictable releases, measurable KPIs, transparent reporting, and a culture of root-cause analysis over blame.

Technical Depth

An engineer first. Hands-on architectural review on every major release ensures the technology supports rather than constrains the business.

Global Mindset

Leading distributed teams across time zones for clients in the UK, US, Australia, and the GCC. Cultural fluency is a daily practice.

Professional Experience

June 2021 — Present Current Role

Founder & Chief Executive Officer

MEXIL Software Solutions

Founded and continue to lead a software services firm that has grown from a single engineer to a multi-disciplinary team serving clients across four continents. Actively running the business while simultaneously exploring senior executive opportunities.

  • Set company vision, business strategy and quarterly OKRs; grew revenue consistently through direct sales and referral pipelines.
  • Hired and mentored full-stack engineers, designers and project managers; built a remote-first delivery playbook used across all engagements.
  • Personally led architecture and technical due-diligence on flagship engagements including PropTech, HealthTech, AI-powered recruiting and fintech platforms.
  • Owned client relationships at executive level — negotiating contracts, scoping work, and managing P&L across the entire portfolio.
November 2024 — April 2026

Co-founder & Chief Executive

micalls.com

Launched a contact-centre and unified-communications venture integrating Asterisk PBX, Voipsun, and Meta's WhatsApp / Messenger / Omnichannel APIs into a single operator console for SMB clients.

  • Defined product positioning and pricing for a competitive CPaaS market segment.
  • Drove integration architecture — Asterisk, Voipsun, Meta business APIs, and CRM connectors.
  • Established recurring-revenue customer base across SMB and call-centre operators.
2023 — 2026 · 3 Years

Head of IT Department

Hodinový Manžel · Czech Republic & Slovakia · Remote

Started as the contracted technology partner through MEXIL and was subsequently promoted to internal Head of IT for a multi-country handyman-services group operating across the Czech Republic and Slovakia — a three-year remote engagement leading the technology function for a non-technical operations business.

  • Led the in-house IT function end-to-end — strategy, hiring, vendor management and budget across a distributed team.
  • Built and operated the operational technology stack — booking, CRM, dispatch tooling, payments and notifications — supporting daily field operations across two countries.
  • Translated operational requirements into technical roadmaps for a non-technical executive team and negotiated international vendor contracts on their behalf.
  • Bridged the cultural and time-zone gap between the Pakistan-based engineering team and the Central-European business — a model now used across MEXIL engagements.
January 2022 — June 2023

Senior Node.js Backend Engineer

Hectric Solutions · Part-time engagement

Engaged in parallel with MEXIL leadership to deliver backend systems on Node.js and MongoDB for a specialised B2B platform.

  • Architected REST APIs, third-party integrations, and scalable data layers.
  • Mentored junior engineers on async patterns and production-grade error handling.
October 2017 — January 2021

Project Manager & Lead Developer

Intelligent Web Works (United Kingdom)

First leadership role — promoted from individual contributor to project manager, owning client delivery, timelines, and the firm's design and engineering output.

  • Managed a portfolio of UK-based clients across web, e-commerce, and digital-marketing engagements.
  • Served as senior developer, designer and digital strategist — a foundation for later executive work.
January 2021 — June 2021

MERN Stack Developer

THQ Kharian

Delivered a healthcare-administration platform with the MERN stack, supporting district-level operations.

Capability Matrix

Executive & Strategy

  • Business Strategy & OKRs
  • P&L Ownership
  • Product Roadmapping
  • Investor & Stakeholder Relations
  • Mergers, Partnerships & Vendor Management
  • Hiring & Talent Development — scaled to 31 members

Engineering & Architecture

  • Node.js · Express · Laravel · PHP
  • React · React Native · jQuery
  • Python · MERN Stack
  • MySQL · MongoDB · Sequelize
  • RESTful API Design
  • System Architecture & Code Review

Cloud & DevOps

  • AWS — EC2, S3, IAM
  • Docker & Containerisation
  • NGINX · Let's Encrypt · Cloudflare
  • CI/CD Pipelines
  • Cron Jobs & Background Workers
  • Production Monitoring

Integrations & Platforms

  • Stripe · PayPal · Payment Gateways
  • Twilio & Voipsun (Telephony)
  • OpenAI & ChatGPT API
  • Meta APIs — WhatsApp · Messenger · Omnichannel
  • Withings · Healthcare APIs
  • Shopify · WordPress · OpenCart

Design & Product

  • Figma · Adobe XD · Sketch
  • UX Strategy & Wireframing
  • Brand & Visual Identity
  • Product Discovery
  • Go-to-Market Planning
  • Digital Marketing Oversight

Operations & Governance

  • Agile & Scrum Delivery
  • Risk & Compliance Oversight
  • Client Contracts & SLAs
  • Quality Assurance Programs
  • Knowledge Management
  • Cross-time-zone Team Operations

Notable Engagements

A complete record of platforms, products and engagements delivered across SaaS, real estate, healthcare, AI, e-commerce, edtech and more.

Field Operations · CZ & SK

Hodinový Manžel

Multi-country handyman-services group across the Czech Republic and Slovakia. Three-year remote engagement as Head of IT — owned the entire technology function for a non-technical operations business.

  • Full IT-department leadership & strategy
  • Booking, CRM & dispatch operational stack
  • Payment & notification integrations
  • International vendor & contract management
  • Multi-country, two-language operational support
  • Cross-border distributed-team operating model
CPaaS · Telephony

micalls

End-to-end unified-communications and contact-centre platform for SMBs and enterprise call-centre operators.

  • Asterisk PBX with multi-tenant routing
  • Voipsun call-centre integration
  • Inbound & outbound campaigns
  • WhatsApp, Messenger & Omnichannel inbox
  • Live agent console, queues & IVR builder
  • Call recording, analytics & CRM hooks
AI · Workflow Automation

OmniAIFlow

Visual AI-workflow platform that lets teams orchestrate LLMs, business APIs and messaging channels through a no-code drag-and-drop canvas.

  • Drag-and-drop AI flow designer
  • OpenAI / ChatGPT & multi-model routing
  • WhatsApp, Messenger & web-chat triggers
  • Conditional logic, variables & webhooks
  • Knowledge-base & document training
  • Team workspaces with role-based access
Conversational AI · Voice

VoiceBot

AI-powered voicebot that handles inbound and outbound calls autonomously — built on top of telephony and large-language-model infrastructure.

  • Real-time speech-to-text & text-to-speech
  • LLM-driven conversation engine
  • Twilio & Asterisk SIP integration
  • Appointment booking & lead qualification
  • Multi-language support & sentiment detection
  • Call analytics, transcripts & CRM sync
Conversational AI · Chat

ChatBot

Production-grade AI chatbot platform deployed across websites, WhatsApp and Messenger for customer support and sales automation.

  • ChatGPT-powered intent & reply engine
  • Custom knowledge-base training
  • Meta WhatsApp, Messenger & Instagram channels
  • Live-agent handover & ticketing
  • Lead capture, forms & payment links
  • Conversation analytics & A/B flows
PropTech

Farey & Co.

Enterprise real-estate management platform with multi-role admin, agent CRM, Google Maps integration, reporting dashboards and a price-matrix engine.

AI · HR Tech

PureTalent.ai

AI-driven recruiting platform integrating ChatGPT for candidate evaluation, with payment processing and enterprise admin tooling.

HealthTech

uDatum

Connected-health platform integrating Withings devices, patient and doctor portals, real-time chats and a clinical admin module.

Marketplace

Trip Trader

Web and mobile peer-to-peer trip exchange platform featuring user, manager, and admin panels built on Node.js.

E-Commerce

HomegrownPros

Laravel-powered e-commerce platform paired with a management application and consolidated admin panel across two storefronts.

PropTech · GCC

MDK Properties

Property-management web application for a UAE-based firm built on Node.js and MongoDB.

EdTech

Talented Teacher

National contest platform with phased competitions, Stripe and PayPal billing, file management via Cloudinary, and a multi-role admin suite.

Enterprise

Capstone CM

Employee & tooling management system for an Australian construction firm, with email notifications and document workflows.

E-Commerce

Wrestling Figures HQ

Niche e-commerce platform with Stripe payments, admin-driven catalogue management, and a complete user account system.

HealthTech

Doctor Appointment Booking

End-to-end physician scheduling platform — patient booking flow, doctor calendars, and a full administrative back-office.

EdTech · Web

School Management System

Laravel platform covering courses, teachers, students, fees, assignments and video lectures from a single admin module.

EdTech · Mobile

School Management Mobile App

React Native companion app to the web platform, backed by a Node.js API and MySQL data layer.

EdTech · Video

Online Video Courses Platform

Course marketplace with Vimeo integration, instructor and sub-admin roles, and full CRUD over courses, videos and users.

Marketplace · Auctions

Online Bidding Platform

Multi-role auction web application with separate bidder, seller and admin panels built on Node.js and MySQL.

Sports · SaaS

Crowne League

Online tournament-management platform with team and score management, user dashboards and PayPal checkout.

FinTech · MLM

ERA Black Wall Street

Earning platform implementing binary and 2×4 matrix tree structures with payment gateways, profile management and a tasking module.

Non-Profit

Christian Organisation Portal

Member portal with task management, role-based admin and a 2×4 matrix tree organisation implementation.

PropTech

Real-Estate Listings Suite

Subscription-based listings platform — admin moderation, listing limits, payment gateways and user account management.

AI · Computer Vision

GAN Image Processing Suite

Interactive web app sending images to a Python / Flask service running TensorFlow GAN models, with an admin panel and AJAX pipelines.

Document Management

Red Thunderbolt Portal

User and admin portal for document management — each user gets a private workspace with administrative oversight across all accounts.

Conversational

Threaded Notification Chatbot

Welcoming chatbot with thread-aware notification delivery designed for high-volume customer-support use cases.

HR Tech

Jobitur — Job Portal Module

Date-driven re-ordering module that automatically refreshes job listings to keep recently updated roles surfaced first.

Services Marketplace

Comunidades 10

City-by-city services platform (cleaning, gardening, and more) with full CRUD over service categories and providers.

E-Commerce · SaaS

GrowxAI

Product-management web application that operates on top of the HomegrownPros storefront, paired with a unified Laravel admin panel.

WordPress · Portfolio

Corporate WordPress Sites

A series of brochure and corporate websites: Intelligent Web Works, IT-MSP, GuitarLearn, CGCF Cares, Partnered in Purpose, and the Okra Network.

Marketing · Landing Pages

Conversion Landing Pages

High-converting lead-generation pages: Ghostbot, AllInAdvisors, Success n Recruiting, Cover the Truck, Mintjar and Alcobond.

E-Commerce · Shopify

Shopify Storefronts

Branded e-commerce experiences including Comfy Homes (UK furniture) and Luxurus (lifestyle), with theme customisation and conversion tuning.

Front-End Engineering

Design-to-Code Conversions

Pixel-perfect PSD, Figma and XD to responsive HTML/CSS conversions delivered for agency clients across multiple sectors.

UX · Forms

Conversational Form Experience

Re-engineered Google Form into a chat-style, two-party conversation flow complete with animations and a custom design system.

Education & Research

2015 — 2020

Bachelor of Science, Computer Science

National University of Sciences and Technology (NUST)

Final-year project: augmented-reality furniture-placement application built in Unity 3D using Vuforia fusion.

Research

Learning Pseudo-metrics using Random-Weights Neural Networks

Published Research

Investigated NNRW classes of random-basis function networks applied to high-dimensional string-distance modelling using a Levenshtein-trained NNRW model.

Let's Build Something Lasting

I am currently exploring CEO, Director, and Head-of-Technology opportunities with ambitious organisations. If your team is working on something meaningful — and you need a leader who can pair vision with disciplined delivery — I would love to hear from you.

Send a Message